Declan Ferriter

Continuous learning from CRM outcomes replaces quarterly pauses in B2B paid media.

Augmented stacks with AI agents orchestrating existing platforms outpace full replacements in 2026.

Build in-house or delegate: choose based on execution capacity, not AI enthusiasm.

Most B2B teams use AI marketing tools without wiring them into decisions that move pipeline.

Teams must choose between building proprietary AI systems or buying existing platforms.

Specific benchmarks help catch LLMs that fail at attribution reporting.

Different marketing tasks need different models to run efficiently and cost effectively.

Precision in LinkedIn targeting requires separating fit, account, and behavioral models.

Google's algorithm chases form fills, not future buyers, unless you teach it the difference.